Walter made it a rule to use native employees in every foreign facility, permitting him to mention within the firm’s 1966 annual report that only four Americans have been at present working in IFF’s overseas crops. Being in nearer contact with non-Americans additionally brought the company reliable details about native tastes in fragrances. By the top of 1965 the shut consideration to cultural variations had paid off handsomely–fully fifty one percent of sales got here from abroad markets. Within two years overseas manufacturers of cake mixes, pharmaceutical merchandise, gelatin desserts, candies, and gentle drinks have been using IFF flavorings at a rate that introduced the division’s sales figures to 35 % of the $34.2 million whole in 1960.
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